for my news for avatars newsreel, I used the following keywords:
Second Life, Linden Labs, machinima,
then gave it a cool heading. I like the idea of motion on a page.. but not much of it. The slideshow of images is set to pull up any images I have on Flickr that are tagged with the word 'machinima'. However, I have noticed that it only seems to pull from the last set that has been tagged with it.